Annuity Awareness

Your clients need protected growth and reliable income, but too often, conversations break down before solutions take shape. The biggest barrier to Annuities? Miscommunication. Create value for clients through annuity conversations. Lead the way. With LIMRA’s trusted insights and ready-to-use independent unbiased marketing support, you can simplify the annuity story, address common objections, and build […]

Protection as an Asset Class: A New Framework for Advisors

Report cover titled ‘Protection as an Asset Class’ by LIMRA, featuring abstract financial graphics representing risk management and portfolio protection.

Protection as an Asset Class presents a practical way for financial professionals to think about annuities beyond product features and focus instead on their role within a client’s overall portfolio. The research explains how certain annuities, particularly fixed index annuities (FIAs), can be used as a tool to help manage risk while still allowing for […]