The Annuity Puzzle: Protected income is at the center of the new retirement security framework.

Your clients need protected growth and reliable income, but too often, conversations break down before solutions take shape.

The biggest barrier to Annuities? Miscommunication.

National Annuity Awareness month is your opportunity to lead.

With LIMRA’s trusted insights and ready-to-use independent unbiased marketing support, you can simplify the annuity story, address common objections, and build confidence in every conversation.

National Annuity Awareness Month is designed to help educate Americans on the role annuities can play in retirement planning, market protection, and securing reliable lifetime. Take this opportunity to deepen relationships, spark meaningful discussions, and guide clients toward solutions that strengthen their financial security—while growing your business.

Downloadable Client Resources

Annuity Myths: Fees and Commissions Navigating your way through retirement can be challenging. What you should know about fees and commissions.	Debunking Annuity Myths There’s a lot of noise online about annuities — much of it misleading. Learn what’s actually true so you can make confident retirement decisions.
Health Risks Influence Retirement Security This script supports thoughtful, collaborative client conversations about how health-related risks may affect retirement security and whether protected lifetime income, including annuities, are viable solutions.	Your Healthcare and Aging Game Plan Planning for healthcare in retirement and aging-related expenses is a key part of long-term financial security.
Widows: Seven Ways to Plan a Secure Retirement Women — especially widows — often want a trusted partner to help navigate retirement decisions. Here are some key tips to keep in mind when looking for a financial professional.

Featured Research and Thought Leadership

The Real Retirement Risk: Health Costs This paper examines how escalating healthcare costs, long-term care needs, and caregiving expenses consistently rank among the most significant financial concerns for both pre-retirees and retirees.

Managing Financial Decisions as We Age This paper explores how normal aging, memory changes, and emotional or behavioral shifts can affect financial judgment over time. Research shows that financial decision-making skills tend to peak in midlife and can gradually decline, sometimes years before any formal diagnosis of cognitive impairment.

LIMRA is committed to increasing consumer awareness of the value annuities can provide in delivering protected lifetime income, and to grow the number of financial professionals recommending them.